HighTouch

Hightouch enables marketing and product leaders to easily segment customer audiences so that the right customer gets the right message at the right time. With hundreds of integrations, the platform seamlessly connects data from centralized data warehouses to the tools where marketing and product leaders work. This allows companies to create hyper personalized customer journeys, increasing conversion and improving the customer experience. Hightouch empowers product and marketing teams with these capabilities on a self-service basis, eliminating the need for ongoing engineer support. Marketers and product leaders can focus on audiences and engineers can focus on the roadmap. As a Hightouch customer, Fundrise leverages the platform to deliver precisely targeted communications to specific segments of our investor audience. In fact, almost all of our investor communications, including recent emails and push notifications, are now powered by Hightouch. We’ve seen firsthand how Hightouch can improve outcomes while enabling marketing and product team autonomy and reducing engineering overhead.